HR executives can’t afford to ignore social media. It is changing the way people connect—both during and after work—and organizations use social media to capitalize on the opportunities of being “connected”. This executive session examines the role of the social community manager and their job of balancing the expectations of your organization’s online community, with your business and marketing goals.
- What to look for when hiring a “social community manager” and how to manage them
- How to help them work with the capricious social audiences who hate being “sold”, mistrust hierarchy and delight in online shaming
- What HR needs to know about the new ‘shaming culture’ and how social media users jump to judgement of individuals, corporations, and organizations based only on rumour
- Executive strategies to protect the organization’s online reputation before, during, and after a shaming/social web assault
Who should attend:
HR executives; HR Directors
About the presenter: Boyd Neil
Boyd believes the social web has changed communications, marketing, reputation management, politics, journalism, democracy, personal relationships, and 'things' irrevocably, and for the better.
Boyd is a senior associate and senior digital strategist at Canada's most respected public relations firm, runs his own independent consultancy (Social Reach Consulting) and teaches social media at Ryerson University, Humber College, and Seneca College.
He speaks frequently on social media trends and strategies at leading interactive industry conferences such as SXSW, NXNE, and HPX, has BA, MA and MBA degrees from the University of Toronto