Skip Ribbon Commands
Skip to main content

The HR Executive’s Guide to Online Reputation Management

​HR executives can’t afford to ignore social media. It is changing the way people connect—both during and after work—and organizations use social media to capitalize on the opportunities of being “connected”. This executive session examines the role of the social community manager and their job of balancing the expectations of your organization’s online community, with your business and marketing goals.

Learning objectives:

  • What to look for when hiring a “social community manager” and how to manage them
  • How to help them work with the capricious social audiences who hate being “sold”, mistrust hierarchy and delight in online shaming
  • What HR needs to know about the new ‘shaming culture’ and how social media users jump to judgement of individuals, corporations, and organizations based only on rumour
  • Executive strategies to protect the organization’s online reputation before, during, and after a shaming/social web assault

Who should attend:
HR executives; HR Directors

About the presenter: Boyd Neil
Boyd believes the social web has changed communications, marketing, reputation management, politics, journalism, democracy, personal relationships, and 'things' irrevocably, and for the better.
Boyd is a senior associate and senior digital strategist at Canada's most respected public relations firm, runs his own independent consultancy (Social Reach Consulting) and teaches social media at Ryerson University, Humber College, and Seneca College.
He speaks frequently on social media trends and strategies at leading interactive industry conferences such as SXSW, NXNE, and HPX, has BA, MA and MBA degrees from the University of Toronto

Bookmark and Share
Sponsor this event
Registration Request
Register by Mail/Fax​
April 20, 2016
Breakfast and Networking:

8:30 - 10:30AM (ET)
Event Type
Executive Program *NEW
Continuing Professional Development

Recertification Points 

2 Hrs
More Information
Yorkville Conference Centre
150 Bloor Street West
Suite 201
Toronto, ON
M5S 2X9
HRPA Members: $95+ Taxes
Non-Members: $115 + Taxes
Not a Member? Join HRPA Now

To learn more, or to determine if your company qualifies to cover the cost of this program through the Canada-Ontario Job Grant financial support, click here.
HRPA reserves the right to replace the presenter at any time without notice. If you have any dietary restrictions or accommodation needs and have not previously sent in your request, please note that we require at least seven days written notice. We cannot guarantee that we will be able to accommodate your request outside of this timeline. Please note that although we try to limit the exposure to foods that can trigger allergic reactions, we cannot guarantee that these products will not make their way into our facility or our caterers.