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Harness the Business Writing Process: Become an Effective, Efficient Business Writer

Effective writers spend 40% of their time planning projects, 25% of their time writing, and 35%Recertification Points revising and editing; inefficient writers spend more time overall on projects and tend to be less satisfied with the results. Why? They spend too little time planning and too much time tinkering. To become an effective and efficient writer, you need to harness the business writing process.

Based on the book, Harness the Business Writing Process, this workshop looks at how to write email messages, letters, proposals, and Web content. At the heart of the workshop is an introduction to the five-stage writing process: Planning, Research, Outline, Writing, and Editing.
The workshop includes questions you should ask, and answer, before you begin to write any document and shows you how to apply the writing process to specific documents. To help make you a more effective and efficient writer, the workshop also includes practical, engaging, and creative writing exercises that will help you focus on your purpose, create detailed outlines, strike the right tone, properly structure documents, and write one section at a time (for longer documents). Also reviewed are common mistakes many writers make.

Writing Process Participants Speak:

“Since I attended your Harness the Business Writing Process seminar I am working smarter and faster. By focusing on one task at a time, I no longer panic about what I haven't done yet. I'm also making more use of outlines to structure my documents so that I spend less time skipping between points and getting frazzled. Thanks again for the valuable info!” - Elizabeth Cockle, Communications Specialist

“You freed 1 gigabyte of RAM. I was holding it all in and you had me pull this outline out of nowhere. Everything I need is down on paper. Now that I know what I'm going to say, I have brain power left to think about how I'm going to say it. It's all over but the writing, and the writing is no longer intimidating” – Senior Partner, Accounting Firm

What you’ll learn from this session:

  • Follow the writing process to become a more effective and efficient writer
  • Apply the writing process to any document, from email memos to formal reports
  • Organize your thoughts before you write; write documents that achieve your purpose
  • Write clear, concise, focused, well-structured documents
  • Write clear calls to action that readers can act on in a timely manner
  • Improve your writing at the sentence and paragraph level

Who should attend:

  • Anyone who writes email messages, letters, proposals and/or reports
  • Department heads, managers, and supervisors will find this business-writing seminar of particular interest


Paul Lima
Paul Lima has worked as a professional writer, communicator and writing instructor for over 25 years. He has run a successful freelance writing, communications, business writing, and media relations training business since 1988. Paul is the author of ten books on writing and the business of writing, including: “Harness the Business Writing Process,” “How to Write a Non-fiction Book in 60 Days,” “Everything You Wanted To Know About Freelance Writing,” and seven other books. You can visit Paul online at


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Register by Mail/Fax

March 29, 2012

8:30 AM - 4:30 PM

HRPA Learning Centre
150 Bloor Street West
Suite 200
Toronto, ON
M5S 2C7

Recertification Points:
10 Points

HRPA Members:
$395 + Taxes
$595 + Taxes

Bloor Yorkville Experience

Be sure to request your Bloor Yorkville Experience package when you’re in Toronto for HRPA professional development.

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