UnSelling the Employee
Wednesday, January 21, 2015, 12:00–2:00 PM
You and every other employee in your organization are in sales & marketing—regardless of your actual department. That’s because today every interaction is a brand interaction. This revealing keynote shows how the “UnSell” happens daily, online and off, through current, former and prospective employees. Unselling is about the big picture: creating repeat customers, not one-time buyers. If you agree it’s time to separate from the pack of noise, it’s time for you to start UnSelling.
20 years ago, Scott was on the volunteer committee for this very conference. Since then, he has become a four-time bestselling author, an HR practitioner, an HR professor, a Sheridan College Business Hall-of-Famer and, according to Forbes.com, one of the top social media influencers. He speaks around the world about how employees are any company’s biggest marketers.