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Keynote: Scott Stratten




​UnSelling the Employee
Wednesday, January 21, 2015, 12:00–2:00 PM

​You and every other employee in your organization are in sales & marketing—regardless of your actual department. That’s because today every interaction is a brand interaction. This revealing keynote shows how the “UnSell” happens daily, online and off, through current, former and prospective employees. Unselling is about the big picture: creating repeat customers, not one-time buyers. If you agree it’s time to separate from the pack of noise, it’s time for you to start UnSelling.

Scott Stratten
@unmarketing​​

 

20 years ago, Scott was on the volunteer committee for this very conference. Since then, he has become a four-time bestselling author, an HR practitioner, an HR professor, a Sheridan College Business Hall-of-Famer and, according to Forbes.com, one of the top social media influencers. He speaks around the world about how employees are any company’s biggest marketers.

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