Date Time Speaker Room
Friday, February 03, 201212:10 PM - 1:00 PM
David Eason, CEO


The incentive landscape is shifting—moving beyond the traditional reward-for-performance model to a more holistic approach. Incentive programs of the future will be used as tools to engage employees and make them more active contributors to your organization. This session will discuss how you can put together the most effective incentive program. The recommendations are based on the extensive Canadian Incentive Trends Outlook for 2010–2011 survey, the first of its kind in this country.


  • Examine current trends in the Canadian incentive industry
  • Understand your top considerations in putting together an incentive program: Is it measurable, cost-effective, flexible and easy to use and administer?
  • Ensure your incentive program has its desired effect
  • Optimize your rewards program based on the new trends
  • Learn where the industry is headed and how incentive programs can motivate employees to become more actively engaged in your company’s success


David Eason is CEO of Berkeley Payment Solutions, one of Canada’s fastest growing private companies. Berkeley delivers innovative incentive solutions to many of North America’s most prominent and respected companies. David is regularly sought out as an incentive industry expert and has been featured in Canadian and U.S. publications including The Globe and Mail, National Post, Canadian Business, Canadian HR Reporter, Paybefore magazine and Marketing magazine, among others.

David has a wealth of business and financial services experience. Prior to Berkeley, he was a director with the American Express global corporate client group, where he developed and executed expense management strategies that delivered tens of millions of dollars in bottom-line savings to both American Express and a number of its Fortune 500 clients. Prior to joining American Express, David worked in Deloitte Consulting’s strategy practice. In this role, he worked with several global financial institutions and was instrumental in developing strategies for the small business banking division of a Canadian chartered bank. David holds a BA in economics from the University of British Columbia and an MBA from the Richard Ivey School of Business.