|Friday, February 03, 2012||10:25 AM - 11:15 AM|
Robert Clark, President & COO
Phil Soper, President & CEO
Corporate social responsibility can act as a talent acquisition magnet and a talent retention tool. There’s just one catch: employees must fully believe that your company stands for more than just profits or market share. True CSR instils a sense of pride in employees, fosters teamwork, builds leadership skills and creates a sense of community. This session will provide you with practical ideas on how to integrate an effective CSR strategy into your business model.
- Choose the right charity or non-profit
- Link your initiatives to brand building
- Inspire employees to get involved as volunteers
- Learn how to “walk your talk” for maximum results
- Develop future leaders by involving them in your company’s CSR strategy
ABOUT THE SPEAKER:
Thirty-two years ago Robert Clark accepted a position as a salesperson at a northern Ontario moving company. He soon found himself spending a portion of the year as a professional van operator. In 1981 he took his talents to another major van line, where he was responsible for business development, training and agency relations. In 1989 he purchased an Oakville moving company. In 1993 he joined Atlas Canada as vice-president, agency and business development. Throughout his career he has trained thousands of sales people and helped hundreds of agency owners improve their business practices and profitability. In 2008 Bob was promoted to president and COO of Atlas Canada. Over the past three years he and his team have introduced new initiatives designed to enhance the level of service for customers. Bob is a member of HRPA and CERC, a director of the Women’s Shelter Foundation, a director and past chairman of the Ontario Club and a member of the Toronto Club. He has been a Shriner for 30 years, a Knight Commander of the Order of Saint Joachim, and is a member of the Officers Mess of the Argyll and Sutherland Highlanders in Hamilton.
Philip Soper is president and chief executive of Royal LePage. In 2003 he directed the restructuring of Royal LePage into a public company traded on the Toronto Stock Exchange, with the successful launch of what is now named Brookfield Real Estate Services Inc. (TSX: BRE). Prior to joining Royal LePage in 2000 as general manager, corporate relocation services, Phil was general manager of IBM Canada’s information technology consulting and services business. Phil graduated from the University of Alberta with a bachelor of commerce degree and from the University of Western Ontario’s Ivey executive program.