Date Time Speaker Room
Friday, February 03, 201212:10 PM - 1:00 PM
Paul Tobey, CEO, Training Business Pros


Social media’s biggest challenge is efficiently using short time periods to maximize marketing and communication results. Thanks to online social media aggregator tools, tracking software and monitoring devices, it’s now far easier to communicate value within the organization and to customers. Using the right tools and knowing what to say is essential. This engaging session with Canada's top social media trainer will teach you exactly what you need to know about social media to finally feel like you "get it".


• Examine the five social media automation tools that will magnify
your productivity.

• Learn how to monitor what stakeholders are saying and infiltrate the conversation.

• Study "suggestology" to create curiosity and deliver messaging that’s perceived as extreme value.


As the CEO of Training Business Pros, Paul Tobey has been touring North America over the past four years training and speaking to thousands of businesses and entrepreneurs. Known to many as Canada's top Internet marketing and social media trainer, his meteoric rise to the ranks of Internet guru is surprising considering his lengthy background as a touring concert jazz pianist. His story, while unique, is back dropped by an incredibly engaging presentation style. He is in high demand by top business leaders, marketing managers and executives from across multiple niche markets. His new book entitled "Suggestology" was released in December 2011.