Date Time Speaker Room
Friday, February 03, 201212:10 PM - 1:00 PM
Jason Questor, EVP Learning Systems
Lynda Keating, EVP Leadership and Culture Practice


Do you fully understand the difference between a manager and a leader? It’s a critical distinction. If the job requires understanding strategy, executing it flawlessly and articulating how your team impacts overall success...then you are a manager. If, however, your role requires that you define strategy and create a future vision…then you are a leader. Rediscover the essential inter-relationship between managers and leaders when you create development programs specifically for one group or the other.


  • Identify the “tipping point” where management ends and leadership begins
  • Appreciate the behaviours and competencies that differentiate the two roles
  • Assess the value and synergy of having both managerial and leadership streams
  • Effectively use these two streams as a talent attraction, engagement and retention strategy
  • Find out how to identify and assess the right behaviours by using the right tools


Jason Questor has close to 30 years of professional experience in business and information technology management, program, project and product management, marketing communications and learning systems development and delivery. Jason provides business transformation consulting with client management and staff personnel to align organizational culture with strategy, codify business rules and improve business practices. As a management coach and mentor, Jason works to leverage the interpersonal effectiveness, professional aptitudes and technical skills of organizational leaders to create inspired teams and market leading products and services.

Jason has developed and delivered leadership and professional skills training programs for global clients including AT&T, Boeing, Cisco, Hatch, Liberty Mutual, RBC, Shoppers Drug Mart and TELUS. His work with government agencies includes the Canada Revenue Agency, the B.C. Ministry of Government Services, the U.S. Mint, The U.S. Navy Air Command, the U.S. Army Corps of Engineers and The U.S. Department of Energy. He is founding president of the Toronto chapter of the International Institute of Business Analysis, and served as editor and contributor for the Guide to the Business Analysis Body of Knowledge. Jason is currently leading the team developing the Handbook of Enterprise Business Analysis for the IIBA.

Lynda Keating is an energizing facilitator and consultant with extensive experience in organizational development and effectiveness, culture assessment and transformation, leadership development, learning systems, recruitment strategy and coaching. Her experience has been gained across a wide range of business sectors. Lynda has a proven track record of forging impactful relationships with her clients, focusing on achieving business objectives. Known as a thought leader with a recognized ability to build high-performing teams and cultivate customer service excellence, she is experienced in influencing change in complex environments and has a reputation for delivering tangible, bottom-line results quickly.

Lynda has held vice-presidential roles at CIBC and Fidelity Investments, where she led multidisciplinary teams of professionals across Canada and North America. Her focus was the development and retention of key talent, working with senior leaders to translate strategy into practical and effective solutions. She has also held recruitment strategy roles in Bell Canada, Bank of Montreal and CIBC. As a consultant for ACHIEVEBLUE and the Hay Group she has designed and delivered successful organizational effectiveness solutions for many Canadian and international clients. Lynda holds a BA from York University and a BEd from the University of Toronto.