The renowned leadership expert and author of Start With Why is heading up a movement to inspire people to do those things. He writes, consults and speaks all over the world about the power of Why - the purpose, cause or belief that drives every one of us.

A trained ethnographer, Simon has held a lifelong curiosity for why people and organizations do what they do. Studying the leaders and companies that make the greatest impact in the world, he discovered a formula that explains it. His amazingly simple idea, “the golden circle,” is grounded in the biology of human decision-making. His findings are changing how leaders and companies think and act.

Simon’s unconventional and innovative views on business and leadership have attracted international attention and earned him invitations to meet with an array of leaders and organizations. He invites you to join him at this enlightening and inspirational keynote, and challenges you to apply the power of Why in your own life.