Bill Taylor
A Crisis is a Terrible Thing to Waste
Wednesday, February 2, 201112:00–2:00 PM
Bill Taylor, agenda-setting writer, speaker and entrepreneur, is shaping the global conversation about the best ways to compete, innovate and succeed. We’re all struggling to make sense of the economic crisis. Bill Taylor has some sound lessons to guide us going forward. As the business environment gets tougher, meaner and more unforgiving, he says, customers are going to get even more selective about where they do business. Now more than ever, companies have to figure out how to offer a positive alternative to a demoralizing status quo. How? By being different.
The best-performing companies and brands don’t look, talk, act or compete the same as all others do—especially in a troubled market. Bill should know. The agenda-setting writer, speaker, and entrepreneur has shaped the global conversation about the best ways to compete, innovate and succeed. As co-founder and founding editor of Fast Company, he launched a magazine that has won countless awards, earned a passionate following among executives and entrepreneurs around the world—and became a legendary business success. In less than six years, an enterprise that took shape in borrowed office space in Harvard Square sold for $340 million.
Hear what he has to say about transforming your company and shaking up your industry.