HRPA Brand Standards

HRPA’s visual brand is the cornerstone of our public image and, through the Association, the image of the HR profession in general. Much thought and attention to detail has gone into developing our visual image. Ensuring that we present a consistent look is critical in our effort to establish a highly professional, prominent and memorable image of the Association.

HRPA’s Identity is linked to the Association’s Mission and Vision. Please make sure you agree will the Association’s goals and ideas before using our Brand Identity.

HRPA is also committed to the environment. Please help us maintain these environmental standards with your creative and print 100 per cent post-consumer recycled paper or variation of, using vegetable-based inks.

HRPA Brand Guide

Download the HRPA Brand Guide (PDF)

The HRPA Brand Guide includes information on the following:

HRPA Logo
HRPA Logo colours
HRPA Logo typefaces
Maximum Logo size
Minimum Logo size
HRPA Logo safe area
HRPA Web Version Logo
Application on backgrounds
Wordmark and Icon show through
Incorrect Logo usage
Incorrect usage of HRPA Chapter Logo
HRPA Logo elements
HRPA Logo placement
HRPA main font
HRPA type fonts
HRPA corporate colors
Layout composition recommendations
HRPA Demographics
HRPA address block
HRPA photos
HRPA printing

HRPA Logo Download

HRPA’s logo represents a well-defined, dynamic, strong, multifaceted organization. It is the expression of our personality, profile and the value we deliver. It shapes how we are perceived inside and outside the Association.

For each first use of the logo, please send a PDF of your creative to branding@hrpa.ca for approval. Please allow two business days for approval. If we do not voice any objections in that time, it can be assumed your work has been approved.

For more information about the logo, its use, guidelines and download help, please contact branding@hrpa.ca

Download the HRPA Logo Pack (ZIP)

Included in this package: